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Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

SES – Day Two

Day 2 had lots of great sessions, and I had trouble choosing between them. For the morning, I stayed with the Advanced Organic track, then switched to the Linking track in the afternoon.

The first session I attended was “Can You Please Them All”. Aaron Wall, Dave Davies, and Michael Murray talked about what matters most to the search engines, and the specific things that each search engine likes. Rahul Lahiri from Ask was available for Q&A.

Internet at the Hilton San Jose

I haven’t taken my laptop down to the WIFI spots here at the Hilton yet – frankly, my laptop is a piece of crap so I’m leaving it in my room.

I was rather disappointed to learn that not only is WIFI not available in the guestrooms, but wired high speed internet is not free. Okay, so I pay my $53 or whatever it is, and am happy because I’m at least connected for the rest of my stay.

Sitemaps

I’ll head to the convention center shortly to register for SES, but I see that while I was sleeping like a baby, Matt Cutts posted a “12 Tips for SES” video.

While watching, he mentions that Google Sitemaps rolled out some new features on Friday. Sure enough! The first thing I noticed is a “Preferred Domain” tool.

This tool allows you to choose whether you want all indexed domain.com pages to appear as www.domain.com, or vice versa.

Will this really help with the ever-causing-headache canonical issues? Or will it just make the SERPs look pretty and consistent? I’ll let you know after the Lunch with the Google Sitemaps team today.

Danny Sullivan in USA Today

I’m a few days behind, but I’ve finally had the time to sit down and read USA Today’s article on Danny Sullivan.

Search Engine Watch was definately one of my first stops when I began my SEO journey, and it became clear early on that not only did Danny know what he was doing, but that many of the other major players in the industry have a great deal of respect for him and his knowledge.

Looking forward to learning more from the man himself next week in San Jose.