Day 2 had lots of great sessions, and I had trouble choosing between them. For the morning, I stayed with the Advanced Organic track, then switched to the Linking track in the afternoon.
The first session I attended was “Can You Please Them All”. Aaron Wall, Dave Davies, and Michael Murray talked about what matters most to the search engines, and the specific things that each search engine likes. Rahul Lahiri from Ask was available for Q&A.