|Posting Date:||January 8, 2008||Closing Date:||January 28, 2008|
|Description:Looking for a great place to work? A place where an award-winning culture means empowerment, teamwork and a passion for what you do?
Then think WestJet. It’s a great place to land.
|Purpose:Each Manager of the Web Business team has responsibility and accountability for People Leadership and Tactical & Operational Management of various facets of WestJet’s Web Business Team. Each Manager will lead a fast-paced team and work with other teams across WestJet as part of WestJet’s Web Business team. Each Manager will work with WestJetters on the Web Business team, other WestJet teams, and third parties, to drive change, grow successful programs, and prune challenged programs in order to support WestJet’s Web strategy and objectives. WestJet’s web strategies are:
1. Attract prospects to WestJet’s family of websites,
2. Convert prospects to Guests on our sites,
3. Add value to each Guest’s purchase (upsell),
4. Serve Guests on our sites, and
5. Get Guests to come back to our sites to buy from us again.
Each Manager on the Web Business team shares common attributes as outlined below in the Common Role Description. Additionally, each position will require specialization in either the the particular role. While each Manager will specialize in a given role, the Managers will each cross-train one another and will back-fill for their peer as necessary.
Common Role Description:
•Understand and pursue WestJet’s business, marketing, and sales strategies
Specific Role Description – Manager of e-Attraction:
This role focuses on working with our Attraction Team to get prospects to come to our site, and get Guests who bought from us to come back to us again. The target sites include (but are not limited to) WestJet.com, Travel Agent WEBLink, Biz WEBLink, WestJetVacations.com, and Wireless.WestJet.com.
•Plan and execute online advertising campaigns and actions, including (but definitely not limited to) banner ads, search marketing, affiliate programs, in-house email lists, contests, and so on
•Degree / diploma in business or marketing, or other related combination of education and experience.
|WestJet is an equal opportunity employer and encourages applications from all qualified individuals. WestJet’s hiring policy is to recruit and select the best applicant for employment solely on the basis of their qualifications for the position. WestJet does not discriminate against applicants based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, marital status, family status, disability or a conviction for which a pardon has been granted.
Safety comes first at WestJet.
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