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Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Corporate Culture – Is it important?

I’ve worked in a wide variety of industries since getting my first job as a dishwasher in a Niagara winery at 15. I’ve seen great management, poor management. Companies of 10,000+ employees, companies of 4-5 employees.

Moving into the new millennium, the buzz words “corporate culture” became more prominent. Now, maybe it just seems that way to me as I finished up with my post-secondary education in 2003, but as I looked at various companies, many seemed to tout their fantastic corporate culture.

In February 2007, I began working for the company that might be the pinnacle of corporate culture – WestJet Airlines. WestJet has won Canada’s Most Admired Corporate Culture award for several years and is an extremely strong brand north of the 49th.

But as I’ve been with them for almost two years I realize that there are so many levels to corporate culture. Particularly for a company with thousands of employees. Perhaps the focus of a great corporate culture goes first to the front-line employees. Makes sense, since these are the people who represent the company day after day to so many people. I can understand that. But I urge companies to remember their corporate staff.

It’s great to have a strong corporate culture. But if you’re going to talk the talk, walk the walk! Make sure every employee in your company is feeling the culture love. Review your missions and values and make sure it still represents who you are and what you represent. And get your employees’ support! They’re the ones who fuel the real culture.

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