We’re sitting at the Calgary airport waiting to board our flight to Winnipeg where we’ll spend New Years Eve and the next few days with our friends and family there.
Since I’m just sitting here not really doing anything overly important, I figured I would blog. But I really don’t have anything to blog about at this point in time – at least nothing that doesn’t require turning my brain on to full-strength and come up with something profound or exciting.
Twitter and brand name squatting
Twitter is finally starting to get some serious recognition as a legitimate social networking tool for companies big and small. And well it should. I’ve been preaching the greatness of Twitter for sometime now, even though I myself have only been an active user for just under a year.
Realizing the positive impact that Twitter can have on a company’s online visibility, I decided that I would start an account for WestJet. When I went to register the account, I wasn’t really surprised to see that @westjet was already taken – WestJet is a major brand here in Canada. Unfortunately, I had yet to hear about any other companies having success reclaiming their brands, and so I contented myself with the account @westjet_sales and went on with my project.
It shouldn’t come as a big surprise that I’m not much of a writer, given the frequency of updates to this blog. In fact, I’ll be the first to tell you that I’m a numbers girl. Absolutely left-brained. Writing is not my strongest suit.
Does that mean I’m not as good at search engine optimization? Not at all. For all the time I could spend writing blog posts, I instead spend time reading up other people’s content, learning and absorbing as much as I can. I just don’t feel the need to repeat what’s already being said elsewhere.
Less than four weeks ago, my American friends celebrated Thanksgiving. I sat at work thinking it would be a very quiet day on Twitter, but in reality it may have been one of the busiest.
I couldn’t believe how many people were actively tweeting about their grand Thanksgiving meals, their delicious Thanksgiving spirits, and the amusing tweets that followed. It was highly entertaining for me, stuck at work drooling over pictures of turkey, mashed potatoes… yummmmm…