You’ve got a web site. First of all, kudos to you. We’re now in the year 2009 and there’s really no good reason to not to have a web site anymore. Even Joe the plumber has a web site! As both a consumer and a professional, I feel that every business (small, medium and large) should have a web site.
However, an effective web site doesn’t stop there. You need to make updates and design changes to keep up with the times. Have you ever seen a web site that just screams “1998”? No? How about this one, Yahoo!’s home page in 1998? (Times New Roman font, ouch).