Lyndsay Walker : lyndseo : Search Engine Optimization

Google Profiles are a new and, in my opinion, underused resource. Perhaps you didn’t like it because of the unfriendly URL, but you can now get your very own vanity URL with your Google username.

Example: http://www.google.com/profiles/lyndseo

And wait! What’s that? Adding links? And these links are crawlable?

Google Profile lets you add links with whatever anchor text you decide – and as of right now there is no rel=nofollow attached to those links. They do give you some guidances – “Examples: Online photo albums, social network profiles, personal websites” – as a fallback, I would assume, for those who may will try to manipulate it.