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Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

What email would look like today – Google Wave

Yesterday Google announced a new product at it’s I/O conference- Google Wave.

What is Google Wave? As developer Lars Rasmussen says, it’s “what email would look like if it were invented today.”

That’s the short answer. The long answer is really really long and I’m told barely makes a dent in what Wave will eventually be offering.

The idea is to take your email and instant messaging providers and put it into one place. This may sound familiar, as apps like Digsby and the new Trillian Astraand even FriendFeed provide services like this. What sets Wave appart from the rest is online collaboration.

SMX Advanced and SES Toronto

It was a bit odd at first to go from traveling somewhere almost every weekend to not going anywhere in three months. I admit, it’s been nice, but I’m feeling the itch to get out out of Winnipeg lately!

Good thing it’s almost June. I’m attending back to back conferences next week. From June 2-3, it’s Search Marketing Expo Advanced in Seattle and from June 8-9, it’s Search Engine Strategies in Toronto.

Choosing the Right Keywords

Online advertising is a completely different game from traditional offline media. You have a far greater ability to target and segment beyond geographic (newspapers), demographic (magazines) and time (TV/radio). What really distinguishes online advertising is the ability to target keywords.

Keywords come in different shapes and sizes but are vital to any type of web marketing campaign. When compiling a list of keywords and keyphrases, here are some things to keep in mind:

  • Misspellings
  • Plurals, synonyms
  • Adding locations to words and phrases (for geotargeting and local search)

Two new search engines on the horizon – look out Google

For many, many years, Google has had a strangle hold on the search engine market, accounting for at least 60% of market share worldwide. Many other search engines have come and gone, all with the intention of taking that market share away. Not surprisingly, no one has yet succeeded.

However, there are two upcoming search engines that could change everything.

Announced on March 5, 2009, Wolfram Alpha is calling itself a “computational knowledge engine”. What does that mean?? It means it’s taken the technologies that search engines like Google have made and is taking them to a new level by implementing a whole new kind of search technology.

Where I've Been and Where I'm Going

I’ve done the whole “I know I’ve been busy but I’m sure I’ll post more” thing, but it’s time to be honest!

Two months ago, I joined Canada’s Web Shop as the Director of Online Marketing. And it’s fantastic! I feel like I’m in a place that’s a great fit and working with clients is a fresh change from working in-house.

Part of my role is contributing regularly to both the blog and email newsletter for the Web Shop. On top of that, I’m also guest blogging biweekly over at Search Engine Journal.

Exercise your Brand with Social Media

In a recent guest post over at Search Engine Journal, I look at several hurdles to clear when implementing social media in-house.

Because social medai tools like Twitter and Facebook really do need to be maintained by an internal employee, you may think that there’s no point in hiring a company to help with it. But actually, many of those hurdles can be overcome with the help of an online marketing company that knows social media inside and out.