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Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Leveraging Local Search

The Great City of WinnipegOne of the common misconceptions about search engine optimization is that it cannot be geotargeted. While it’s not as simple as paid search, where you can go into your AdWords settings and say “I want my ads to appear only for people in these geographical areas”, it is still very possible to narrow down your organic market.

Think of your own search behaviours. If you’re looking for a locksmith and you live in Winnipeg, you’re probably going to going to type “locksmith winnipeg” to ensure that the results you get are in fact located in Winnipeg.

The Big List of Search Engine Optimization DON’TS – Part 2

Continued from Part 1 last week.

Don’t try to get hundreds or thousands of links at once (especially paid or automated)
Nothing says “I’m a brand new site trying to rank really fast” by gathering a ton of links at once. The important thing to note here is intent. If you’ve got something that’s got viral and are getting tons of links in a natural state, you’re not going to have a problem. But if you’ve gone after a bunch of links from “easy” places, chances are the search engines know about them and aren’t going to assign any value anyway.

The Big List of Search Engine Optimization DON’TS – Part 1

Search Engine Optimization is still one of the most under-appreciated elements of web development. Time and time again I see sites that either have only bits and pieces of SEO effort implemented, none at all or worse – SEO that has been done all wrong.

At Search Engine Strategies Toronto in 2007 and 2008 I spoke on the topic of SEO Don’ts Myths and Scams. I covered the “don’ts” part of the panel and that’s what I’m going to share with you now.