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Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Twitter Now Has Local Trending Options

When Twitter started, an unofficial trending tagging system started up. Known as “hash-tagging”, Twitter users could tag their tweets by using the hash symbol (#, also known as number sign or pound symbol). This was useful for following events like conferences (eg. #ces09) or for silly use, like a follow up thought (eg. #awesome). Sometime last year, trending (with or without hashtags) became an official feature of Twitter’s home page. Users could see the top ten words/hashtags/phrases being chatted about worldwide. Popular topics that came up over the past year include the Iranian election, the death of Michael Jackson and even new fads like #FollowFriday (suggestions of Twitter users to follow) and #MusicMonday (music suggestions).

URL Planning for SEO

Ann Smart of Search Engine Journal posted a great article today about how to make sure your URLs are SEO friendly.

Given that all pieces of your URL contribute to your organic ranking, this is something that shouldn’t be overlooked. Most people realize that the domain name is important (www.domainname.tld). Less people realize that the top level domain (www.domainname.tld) has an impact on your geo rankings. Other people realize that directory and page names are important (www.domainname.tld/directory/pagename.html) but don’t take the time to properly plan this.

I karate chopped a ninja on your car because that's how I roll.

Funny, pointless and a waste of time – does it get better than this?

:)

Begin! Make sure you leave your statement in the comments.

Pick the month you were born:
January … I kicked
February … I loved
March … I karate chopped
April … I licked
May … I jumped on
June … I smelled
July … I did the Macarena With
August … I had lunch with
September … I danced with
October … I sang to
November … I yelled at
December … I ran over

Helping Haiti With Your Cell Phone

The massive earthquake that struck Haiti yesterday reminds me a lot of the tsunami that hit the Indian Ocean in 2004. I remember searching online to find a way to contribute to the relief fund. I ended up donating through the Red Cross and thinking that was pretty fantastic.

Five years later, in the midst of devastation in one of the poorest countries in the west, the options for donating have certainly improved. Today, tweets started flooding in encouraging people to send an SMS message (text message) with the word “Haiti” to short code 90999. This will automatically make a $10 donation to the American Red Cross. I can only assume the $10 is placed on your cell phone bill.

Social Stealth – Cancer Awareness

Yesterday as I was perusing Facebook, I noticed people (mostly female) were posting a colour as their status. I wasn’t sure what this was about, so I asked on Twitter.

Apparently, a meme started somewhere online encouraging women to update their Facebook statuses with the colour of the bra they are currently wearing. The point? Cancer awareness.

What’s most interesting is that no one knows for sure where on the web this originated from. But someone started it and it spread like wildfire.

And that’s why you can never under estimate the power of social media.