lyndseo.com

Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Flash and SEO – The debate that never rests

Flash is a very misunderstood and misrepresented part of SEO. Designers and even developers tend to love it and SEOs try to avoid it like the plague. I tend to fall into the latter side of things (no big shocker since I’m an SEO) but I do believe that Flash can be utilized in a way that will have your entire web team singing Kumbaya in no time.

Like any conflict, it all comes down to compromise. Finding the happy medium.

Analytics Terminology – Sound Smart! (and stop using the term “hits”)

For those of us that have been around for a while, there are certain terms and references that make us cringe. This is especially true when talking about web site stats and analytics. So, I’m going to break down some of the terms that are commonly found and referred to when looking at site stats.

My number one recommendation/pet peeve…

Stop using the term “hits”.

It’s hard to say how people were using the term “hits”. Sometimes it sounded like they meant page view, sometimes like visit, and sometimes like visitor. All three very different things. Hey, what’s the difference between those three anyway?

Canada’s Web Shop Named the Seventh Fastest Growing Company in Manitoba

40 Fastest Growing Companies in ManitobaWe’re thrilled to announce that we made Manitoba Business Magazine’s list of the 40 Fastest Growing Companies in Manitoba 2010. This year, we were named the seventh fastest! This is our second consecutive year on the prestigious list. In 2009, we were 13th.

To celebrate the achievements of all 40 Manitoba businesses, the magazine held a gala on March 18, 2010 at the Marlborough Hotel in Downtown Winnipeg. John McDonald, Justin Nedecky and myself (Lyndsay Walker) were on hand to accept the award.

We look forward to continued growth in 2010 with exciting new projects, a growing staff, and a cutting-edge, evolving suite of online marketing services.

Page loading time now a Google ranking factor

Last year there was a lot of confirmed talk from Google that in the new year, page loading speed would become a ranking factor. This is something already taken into consideration on the PPC side (quality score is affected by landing page load times) so it’s not surprising to see that it’s coming on the organic side too.

Earlier this week, it was announced – it’s here. In fact, on some data centers, the new ranking factor has been in place for several weeks. Now it’s across the board. So if you’re seeing your rankings slip, it may be time to take a good hard look at your site and see where it’s slow.