lyndseo.com

Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Contextual Advertising and Facebook

I just love Facebook advertising.

Contextual advertising has become more and more specific as the web grows and evolves. Thanks to Facebook, it’s gotten more detailed than ever. Facebook profiles contain TONS of information about a user. Age, sex, marital status, education level, job title, interests, activities – you name it, you tell tell Facebook all about it. And this has become an advertisers dream.

If you haven’t ever created an ad for Facebook, I highly suggest you jump on and start the process – you don’t need to pay anything. Take a look at just how specific you can get:

The online world moves fast! How you can keep up.

In February, I spoke at a luncheon for the Advertising Association of Winnipeg. Today, I spoke at a luncheon for the Winnipeg Chamber of Commerce. I had decided to use the same presentation with some tweaks, knowing the attendees would be very different (they were). I figure, an hour two should get this presentation where it needs to be. WRONG! So many changes have occurred in the past 3 months, I spent several hours updating copy and screencaps to reflect the very latest.

Facebook and Google change their terminology

Facebook and Google have been making a lot of changes in the past few weeks, and some of their changes have included terminology.

Facebook Pages – Becoming a “fan” of a Facebook page is gone, you now “like” a page. Therefore, they aren’t called “Facebook Fan Pages” anymore.

Google Places – This used to be your Google Local listing. Now you have a Google Places page.

Make sure you update your marketing materials – nothing screams “I’m not up on the latest social media” like having outdated terminology in your advertising.