Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

  • Jack Leblond says:

    Use – yes…a lot of effort – no. If they provide even a small clue to content *somehow*- great, if not – well, I’m only out a minute of my time.

    July 22, 2010 at 2:35 pm
  • steveplunkett says:

    I actually started removing it to allow more characters of the body copy to be spidered.
    it’s not a factor in search rankings.

    July 22, 2010 at 2:40 pm
  • Lyndsay Walker says:

    That was my thought too Steve! So you could argue that it actually hinders ranking. Slightly. But by a lot more if you’ve shoved hundreds of keywords in there.

    July 22, 2010 at 2:41 pm
  • Lyndsay Walker says:

    @Jack Leblond
    That’s actually what drove me to ask the question. I don’t even want to spend a minute on it when I can use those 60 seconds for something more productive (which, in this case, appears to have been creating a poll).

    July 22, 2010 at 2:42 pm
  • John Thyfault says:

    We used to use it as a documentation tool. It was never really effective for anything else.

    We have backed out this year as part of our incremental page speed improvement effort for our clients. It is a small bit of bytes but every little byte counts. (feel free to groan over the alliteration)

    July 22, 2010 at 3:08 pm
  • Brian says:

    Lyndsay, long time no see; maybe at pubcon again this year.

    If a new client has been trying to stuff their meta with keywords, I just delete everything except the single keyword phrase I am trying to rank for. I use it just in case antiquated search engines still look at it. I haven’t noticed any negative affect in Google unless a client is keyword stuffing. If all you care about is Google and you are starting from scratch, I would skip it; keep that load time down to a minimum.

    July 22, 2010 at 3:23 pm
  • Alysson says:

    Because some bookmarking services automatically populate titles, descriptions and keywords fields with the META information, I still use them. It takes only a few seconds to paste the target terms from a keyword map document into the META tag.

    July 22, 2010 at 4:11 pm
  • Scott Polk says:

    Yes – I still use them, but automate the population – you never know what the engines may or may not revert back to. Not to mention it simply is a way to audit/task pages with keywords.

    As far as saving space for more body copy to be spidered … highly doubtful that would be an issue in any major search engine. I have pages that have over 3500 words of indexed content on them … no issues there.

    I do not believe you will be hurting yourself in the rankings by not using them, but I look items like this as “tie breakers” – all other things being even, this “may” help you – I say sweat the small stuff (but automate it)

    July 22, 2010 at 6:30 pm
  • Topher Kohan says:

    Yes I use ut because a lot of on site search applications still use the meta keywords to return results.

    July 23, 2010 at 10:21 am

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