Every group has one. In the SEO industry, there are far too many – the folks who call themselves SEOs but are neglecting the knowledge behind on major factor – Online Reputation Management.
Read the story of SEO Columbus by my SEO friend Mike Halvorsen. If you don’t read it (though you really should), here’s the coles notes version.
Mike is an SEO. He recently moved to Columbus so on his PERSONAL blog, he created a navigational link with the anchor text “SEO Columbus”. Apparently there’s another SEO in Columbus (Joe) who is insisting he “owns” the term and is insisting that Mike remove instances of that keyword that confuse him with Joe’s business.