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Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Why Bing will make you audit your meta keywords tags

Where’s that time machine? Bing is using the meta keywords tag in its ranking algorithm again.

Kinda.

Danny Sullivan’s The Meta Keywords Tag Lives At Bing & Why Only Spammers Should Use It article offers awesome insight from Duane Forrester of MSN.

To summarize – the meta keyword tag won’t make a huge difference, but Bing may use it to identify spammers via tag stuffing.

If you’re like me, this doesn’t change a whole lot. Personally, I haven’t used the meta keywords tag in a long time; not worth the time and effort in my opinion.