To work in conjunction with the Web Business team and WestJet internal clients to meet the Web Business team’s mission of attracting prospective Guests to our Websites, converting Prospects to Guests by closing sales, providing additional products and services for Guests, serving Guests on our sites, and bringing them back for more!
Do this by:

•Helping the Web Business team evaluate and execute on projects in conjunction with our team, other teams, our IT teams, and third parties.
•Performing assessments, analyses, and solution documentation
•Defining and analyzing business requirements as identified by key business stakeholders and involve the input and support of IT WestJet staff and external vendor partner(s).
•Providing comprehensive, thorough and accurate analysis of the requirements, using a variety of tools, processes, and documentation standards
•Following the established WestJet business analysis process to move projects through an existing ‘gating’ system.
•Consulting with Business areas to clearly identify business opportunities and continuous improvement ideas for Web Business.

Description:

•Within the scope of the role, understand and pursue WestJet’s business, marketing, and internet strategies.
•Possess a strong understanding of web technology and web business / e-commerce
•Participate in quality control of the content of WestJet’s internal and external web sites, and related internet-based tool-sets, such as JetMail, Get Set, and Omniture.
•Develop and maintain a strong working relationship with other Web Business team members and stakeholders (e.g. other Marketing and Sales team members, SSC, IT, etc.) to the betterment of WestJet.
•Develop opportunity and feasibility documents; determine costs, or reduction in cost and ROI on new opportunities.
•Work with the Web Business Team, IT, and other stakeholders to collect, define, challenge, provide critical analysis of, and articulate business requirements for new initiatives.
•Identify and articulate efficient and effective solution options to requirements that are clear, concise, and understandable by a broad and diverse audience.
•Display innovation, creativity, and ‘outside the box’ thinking in managing the analysis and identification of solution options to requirements that recognize a balance between ‘wants’ and ‘needs’.
•Work collaboratively and build solid relationships with other business areas to ensure their requirements are captured and documented in the ‘bigger picture’ view of the change or enhancement.
•Use and apply proven skills in developing and modifying process flow maps, Business Use Case documents, state diagrams, and other core documentation artefacts as appropriate.
•Use ‘best practice’ approaches that are appropriate to the breadth and depth of gathering requirements, and balance time needed versus cost to key stakeholders.
•Employ a broad set of techniques to create collaborative work relationships, conduct return on investment analysis, and surface potential risks.
•Pro-actively assess and recommend solutions to enhance and improve e-business systems and business process performance, based on a thorough understanding of airline and other industry systems.
•Demonstrate an ability to assess operational data, intuitively identify trends in business direction based on the data, and offer conclusions to stakeholders that can lead to more detailed analysis.
•Provide expertise and knowledge support to business units in reviewing new opportunities and determining possible analysis business and technical ‘touch points’ in the e-business systems.
•Maintain a strong working knowledge of key business processes within WestJet.
•Work on project teams representing marketing and the web
•Assist with other projects as required
•Other related duties as required

Qualifications:

•Degree / diploma in business, information technology, project management or Business Analysis, or other related combination of education and experience.
•3-5 years experience leading people and projects teams.
•Minimum 3 years Business Analyst or System Support experience.
•Intermediate level experience in MS Project and Visio.
•Proven understanding of the requirements gathering process and the tools, methodologies and techniques used to acquire, model, document, and communicate results.
•Proven abilities in negotiation and mediation.
•Strong business understanding of enterprise computer systems and their characteristics.
•Experience participating in enterprise-type scale projects that cross multiple business areas.
•Well rounded and proven business analysis and problem solving skills.
•Ability to manage cost/benefit trade-offs for changes and new opportunities.
•Ability to prioritize and work on multiple projects simultaneously.
•Exceptional oral and written communication skills.
•Ability to work in and manage multiple tasks in a fast-paced environment.
•Ability to work with tight deadlines.
•Excellent editing skills and attention to detail.
•Enthusiastic personality that welcomes change.
•Excellent communication skills, both oral and written.
•Ability to present ideas, negotiate, facilitate and problem solve.
•Excellent analytical and problem solving skills.
•Proficient knowledge in Microsoft Word, Excel, and Outlook.
•Proven ability to work independently and in group situations.
•High energy

•Other capabilities that are desirable include:
oExperience in the aviation / travel industry
oUnderstanding of web commerce in the travel industry and other industries
oProject Management experience.
oAirline industry experience.
oParticipation in a professional course or association that teaches or supports the Business Analyst profession.
oReservations business and systems knowledge.
oExperience working in or with companies that exhibit strong cultural values and practices.

Safety comes first at WestJet.

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Each Manager on the Web Business team shares common attributes as outlined below in the Common Role Description. Additionally, each position will require specialization in either the the particular role. While each Manager will specialize in a given role, the Managers will each cross-train one another and will back-fill for their peer as necessary.

Common Role Description:

•Understand and pursue WestJet’s business, marketing, and sales strategies
•Develop tactical and operational plans that are designed to reach targets related to WestJet’s business strategies and the web business strategies
•Provide leadership and development of the team through one-on-one meetings, personal development planning, training, and the formal WestJet evaluation process.
•Ensure the right people are brought to bear on the right tasks to complete deliverables
•Communicate effectively.
•Help team members prioritize work, including working with internal clients to help set expectations as necessary
•Support and perpetuate WestJet culture and values through participation in WestJet events.
•Establish and maintain cross functional relationships throughout relevant areas in WestJet (e.g. Marketing, IT, Sales, Guest Services, Airports, Market Research)
•Understand and manage budgets, and participate in monthly budget reviews, including the investigation and explanation of any variance to budgets.
•Understand, manage, maintain, and mature Web Business reports, and make positive and lasting change happen as a result of analysis of the trends / patterns observed from these reports
•Manage, maintain, and practice Emergency Response processes to ensure continued business operations.
•Oversee the implementation of new ideas, innovations and opportunities
•Possess and pursue an understanding of how to serve target markets / customer segments through the right mix of process and technology
•Pursue interactive user interfaces that serve the target markets / customer segments and consequently support WestJet’s business and marketing strategy.
•Act as Project Director on projects, such as crafting a project vision, creating business cases, compiling requirements, testing enhancements, and reporting on each project’s success.
•Work on project teams representing marketing and the web
•Possess a strong understanding of web technology and web business / e-commerce
•Have an excellent understanding of WestJet’s web infrastructure
•Other related duties as required or assigned

Specific Role Description – Manager of e-Attraction:

This role focuses on working with our Attraction Team to get prospects to come to our site, and get Guests who bought from us to come back to us again. The target sites include (but are not limited to) WestJet.com, Travel Agent WEBLink, Biz WEBLink, WestJetVacations.com, and Wireless.WestJet.com.

•Plan and execute online advertising campaigns and actions, including (but definitely not limited to) banner ads, search marketing, affiliate programs, in-house email lists, contests, and so on
•Work with our Marketing team to ensure integration of advertising campaigns and actions
•Ensure consistency of creative with WestJet’s Marketing campaigns and brand
•Work with 3rd parties, including WestJet’s advertising agency and media purchasing agency
•Perform ongoing monitoring of competitor’s and other’s online advertising campaigns
•Pioneer new programs to attract prospects to our sites, tune programs that are working, and prune programs that aren’t meeting goals.
•Optimize campaigns to effectively reduce Cost per Acquisition and maximize WestJet’s profit

Qualifications:

•Degree / diploma in business or marketing, or other related combination of education and experience.
•Minimum 3 years experience leading people and project teams
•Minimum 3 years experience experience in marketing and sales
•Minimum 3 years experience experience in internet/intranet strategy and communications.
•Understanding of principles of target markets and customer segments
•Understanding of web commerce in the travel industry and other industries
•Understanding and experience in building compelling business cases
•Excellent leadership and goal orientated skills.
•Enthusiastic personality that welcomes change.
•Excellent communication skills, both oral and written.
•Ability to present ideas, negotiate, facilitate and problem solve.
•Excellent analytical and problem solving skills.
•Proficient knowledge in Microsoft Word, Excel, and Outlook.
•Proven ability to work independently and in group situations.
•Financial & Budgeting abilities.
•High energy
•Other capabilities that are desirable include:
oFrench language (written and spoken)
oExperience in WestJet
oExperience in the aviation / travel industry
oPrevious project management experience

Safety comes first at WestJet.

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