lyndseo.com

Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Using your budget for ORGANIC SEARCH

I’m starting some research regarding how a budget should be distributed. These are for the people who do the bulk of the work on a given site.

You’re given a budget. That budget is free to distribute as you please.

I’m looking for examples such as:

  • Conferences
  • Tools
  • Contract help
  • Social Media

Not:

  • Paid search budgets
  • Payments/containers to agencies
  • Media buys

For now, I’m just looking to compile a list. Once the list is completely, I’ll ask for % of time spent on each item.

Tell your friends!

Why Bing will make you audit your meta keywords tags

Where’s that time machine? Bing is using the meta keywords tag in its ranking algorithm again.

Kinda.

Danny Sullivan’s The Meta Keywords Tag Lives At Bing & Why Only Spammers Should Use It article offers awesome insight from Duane Forrester of MSN.

To summarize – the meta keyword tag won’t make a huge difference, but Bing may use it to identify spammers via tag stuffing.

If you’re like me, this doesn’t change a whole lot. Personally, I haven’t used the meta keywords tag in a long time; not worth the time and effort in my opinion.

SEO Columbus – Why SEOs NEED to know ORM

 

Every group has one. In the SEO industry, there are far too many – the folks who call themselves SEOs but are neglecting the knowledge behind on major factor – Online Reputation Management.

 

Read the story of SEO Columbus by my SEO friend Mike Halvorsen.  If you don’t read it (though you really should), here’s the coles notes version.

 

Mike is an SEO. He recently moved to Columbus so on his PERSONAL blog, he created a navigational link with the anchor text “SEO Columbus”.  Apparently there’s another SEO in Columbus (Joe) who is insisting he “owns” the term and is insisting that Mike remove instances of that keyword that confuse him with Joe’s business.

Google’s gone loco… I mean Local!

Google made a significant shift with it’s organic search results in the past few weeks.  Now, by default, you are served results based on your geographic location.

Signed in or not, if your search query qualifies, you’ll see that on the right a map appears over the paid listings.  See my search below for office furniture:

This is pretty handy if you’re looking to shop somewhere in person and for brick and mortar businesses, this is a fantastic change.  But what if you’re an online retailer?  How can you possibly compete with this?  This is an issue and needs to be answered.  I’d love to hear how you think this problem can be solved.

Google Profile – Personalized URLs and Crawlable Links

Google Profiles are a new and, in my opinion, underused resource. Perhaps you didn’t like it because of the unfriendly URL, but you can now get your very own vanity URL with your Google username.

Example: http://www.google.com/profiles/lyndseo

And wait! What’s that? Adding links? And these links are crawlable?

Google Profile lets you add links with whatever anchor text you decide – and as of right now there is no rel=nofollow attached to those links. They do give you some guidances – “Examples: Online photo albums, social network profiles, personal websites” – as a fallback, I would assume, for those who may will try to manipulate it.

Duplicate content no more

Today at SMX West, the three big search engines (Google, Yahoo! and Microsoft) announced a new tag to help reduce duplicate content on the web.

This new tool is called the “canonical tag”.  If you’ve spent some time learning about SEO before, I’m sure you’re familiar with the term.  Canonical refers to a page that has more than one URL.  For example, the www and non-www versions of your web site are considered different sites.  Google has had a tool through Webmaster Tools for some time to help with this, but the announcement of this new tag comes from all three search engines meaning that they *should* all obey it.

Does blogging make you a better SEO?

It shouldn’t come as a big surprise that I’m not much of a writer, given the frequency of updates to this blog. In fact, I’ll be the first to tell you that I’m a numbers girl. Absolutely left-brained.  Writing is not my strongest suit.

Does that mean I’m not as good at search engine optimization?  Not at all.  For all the time I could spend writing blog posts, I instead spend time reading up other people’s content, learning and absorbing as much as I can. I just don’t feel the need to repeat what’s already being said elsewhere.