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SMX Advanced and SES Toronto
It was a bit odd at first to go from traveling somewhere almost every weekend to not going anywhere in three months. I admit, it’s been nice, but I’m feeling the itch to get out out of Winnipeg lately!
Good thing it’s almost June. I’m attending back to back conferences next week. From June 2-3, it’s Search Marketing Expo Advanced in Seattle and from June 8-9, it’s Search Engine Strategies in Toronto.
Where I've Been and Where I'm Going
I’ve done the whole “I know I’ve been busy but I’m sure I’ll post more” thing, but it’s time to be honest!
Two months ago, I joined Canada’s Web Shop as the Director of Online Marketing. And it’s fantastic! I feel like I’m in a place that’s a great fit and working with clients is a fresh change from working in-house.
Part of my role is contributing regularly to both the blog and email newsletter for the Web Shop. On top of that, I’m also guest blogging biweekly over at Search Engine Journal.
Google Friend Connect and PubCon Stuff
Well, I wasn’t able to make it down to PubCon, so unfortunately I’m not speaking.
But at this morning’s keynote by Matt Cutts, he announced a nifty new feature – Google Friend Connect API. It allows for user IDs to be centralized – letting a user login with his/her Google, Yahoo, AOL usernames and more.
I’ve installed it along with @jdevalk’s fancy plugin.
So if you want to test it out, why not log in and leave a comment?
What do you want to know? SEO Design and Information Architecture
In just a few weeks, I’ll be speaking on two panels at PubCon South – Career Gut Check (SEO/SEM Career Landscape) and SEO Design and Information Architecture.
For the Search Engine Optimization Site Design and Search Engine Optimization Deployment – Information Architecture panel (whew that’s a long name), I will be speaking on a few specific subjects:
- Using CSS for Effective SEO
- Page Structure: DIVs vs. Tables
- WordPress Design
- Using Analytics for SEO Design
So – tell me what you’d be interested in hearing more about. Even if you can’t make it down to Austin next month, I’ll be sure to talk about it more here when I get back.
Duplicate content no more
Today at SMX West, the three big search engines (Google, Yahoo! and Microsoft) announced a new tag to help reduce duplicate content on the web.
This new tool is called the “canonical tag”. If you’ve spent some time learning about SEO before, I’m sure you’re familiar with the term. Canonical refers to a page that has more than one URL. For example, the www and non-www versions of your web site are considered different sites. Google has had a tool through Webmaster Tools for some time to help with this, but the announcement of this new tag comes from all three search engines meaning that they *should* all obey it.
Big changes in 2009 for Lyndseo
A lot has happened since my last post on December 31, 2008. Most notably, I am no longer working for WestJet Airlines.
I have decided to move back to Winnipeg where my husband and I have family. It’s been a tough adjustment for us in Calgary. We gave it two years, but never really felt settled.
Right now, I’m trying to figure out what that means for me. Either:
A) I look for employment as an in-house SEO
B) I look for employment at an agency
C) I take on clients independently through Lyndseo
Last post of 2008
We’re sitting at the Calgary airport waiting to board our flight to Winnipeg where we’ll spend New Years Eve and the next few days with our friends and family there.
Since I’m just sitting here not really doing anything overly important, I figured I would blog. But I really don’t have anything to blog about at this point in time – at least nothing that doesn’t require turning my brain on to full-strength and come up with something profound or exciting.