A lot has happened since my last post on December 31, 2008. Most notably, I am no longer working for WestJet Airlines.
I have decided to move back to Winnipeg where my husband and I have family. It’s been a tough adjustment for us in Calgary. We gave it two years, but never really felt settled.
Right now, I’m trying to figure out what that means for me. Either:
A) I look for employment as an in-house SEO
B) I look for employment at an agency
C) I take on clients independently through Lyndseo
We’re sitting at the Calgary airport waiting to board our flight to Winnipeg where we’ll spend New Years Eve and the next few days with our friends and family there.
Since I’m just sitting here not really doing anything overly important, I figured I would blog. But I really don’t have anything to blog about at this point in time – at least nothing that doesn’t require turning my brain on to full-strength and come up with something profound or exciting.
Twitter and brand name squatting
Twitter is finally starting to get some serious recognition as a legitimate social networking tool for companies big and small. And well it should. I’ve been preaching the greatness of Twitter for sometime now, even though I myself have only been an active user for just under a year.
Realizing the positive impact that Twitter can have on a company’s online visibility, I decided that I would start an account for WestJet. When I went to register the account, I wasn’t really surprised to see that @westjet was already taken – WestJet is a major brand here in Canada. Unfortunately, I had yet to hear about any other companies having success reclaiming their brands, and so I contented myself with the account @westjet_sales and went on with my project.
It shouldn’t come as a big surprise that I’m not much of a writer, given the frequency of updates to this blog. In fact, I’ll be the first to tell you that I’m a numbers girl. Absolutely left-brained. Writing is not my strongest suit.
Does that mean I’m not as good at search engine optimization? Not at all. For all the time I could spend writing blog posts, I instead spend time reading up other people’s content, learning and absorbing as much as I can. I just don’t feel the need to repeat what’s already being said elsewhere.
Less than four weeks ago, my American friends celebrated Thanksgiving. I sat at work thinking it would be a very quiet day on Twitter, but in reality it may have been one of the busiest.
I couldn’t believe how many people were actively tweeting about their grand Thanksgiving meals, their delicious Thanksgiving spirits, and the amusing tweets that followed. It was highly entertaining for me, stuck at work drooling over pictures of turkey, mashed potatoes… yummmmm…
I’ve worked in a wide variety of industries since getting my first job as a dishwasher in a Niagara winery at 15. I’ve seen great management, poor management. Companies of 10,000+ employees, companies of 4-5 employees.
Moving into the new millennium, the buzz words “corporate culture” became more prominent. Now, maybe it just seems that way to me as I finished up with my post-secondary education in 2003, but as I looked at various companies, many seemed to tout their fantastic corporate culture.
Another fabulous week in fabulous Las Vegas.
Once again, I spoke on the “SEO Design and Organic Structure” panel with Mark Jackson, Alan K’Necht and Todd Friesen keeping us all in line as moderator. This year, Aaron Wall joined us on our panel. The session looked at things at a pretty high level, but I think we were able to give some valuable tips. The session room was full, and I saw more people coming in than going out. Always a good sign!
I’ll post my presentation and more details about it shortly.
A couple of weeks ago, I was featured on the digital marketing blog OneDegree.com. I discussed SEO Don’ts Myths and Scams, the panel I will be speaking on at Search Engine Strategies Toronto on June 17-18. Hope to see you there – here is the interview.
In the past, I haven’t done anything overly complicated with robots.txt, and I have a situation I need a little help with.
I have a directory I want to disallow, with the exception of a select few files in that directory. Is there a way I can say “disallow all but “?
Your help is appreciated!
On the weekend, I placed an order from Hershey’s for our wedding. I’m certainly not in a rush for is as the wedding is still 81 days away. Anyhow, to my surprise, DHL’s tracking said that it’s out for delivery today.
When I got home, I see that the status has changed to “delivery attempted; recipient not at home”. Hmm, weird, seeing as how my fiance works from our apartment. He said there were no calls from anyone other than his work stuff. Okay, fine, maybe something’s up with the buzzer (which I doubt since we had pizza delivered last night and it was fine then).
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