Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

SES – Day One

So far today, I have attended the following sessions…

Search Engine Marketing – Introduction
Since it is my first SES, I thought I’d attend this session to get used to things. Plus, Danny was speaking and I figured that would be a good experience. The session was very interesting, though I can’t say I learned anything new.

Search Term Research & Targetting
I came into this one a bit late because I originally sat in on the Search Landscape session. I don’t know if it was where I was sitting or what, but I found it very hard to see the detail on the power point slides, and couldn’t really tell what Michael Lanz was saying – he seemed to be speaking quite fast (maybe time restraints?) . Anywho, since I had deliberated which session to attend, I ended up switching.

I caught the end of Christine Churchill’s presentation and saw all of Dan Thies’s presentation. He’s a great speaker, great at keeping the audience’s attention. I’ll post specifics of his presentation later.

Social Search – Up Close with Google
Shashi Seth from Google talked about two new products – Search Topics and Subscribed Links. The presentation was short, only about 30 minutes, and I only stuck around for about a half hour of the Q&A.

For the last session of the day, I believe I will attend The Search Laboratories.

I know of know public parties, so I hope to explore a little bit of downtown San Jose this evening.

Category: Conferences

Your email address will not be published. Required fields are marked *