lyndseo.com

Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

SEO – or Search Engine Optimization – on business card?

It’s about time for me to order business cards again, and this time I want to stray from my OFFICIAL title of “Web Business Coordinator” and go with something that better describes my actual role with WestJet, which is Web Analytics and SEO Coordinator.

Here’s my thing.  That’s a long title if I spell out “Search Engine Optimization”.  Web Analytics and Search Engine Optimization Coordinator.  Or Search Engine Optimization and Web Analytics Coordinator.

So if I go with “Web Analytics and SEO Coordinator”, will people know what SEO means?  When I think back to who I’ve given my card to in the past year, most were at conferences I’d say.  But am I just confusing those who don’t know the lingo?

I don’t know, what do you guys think?

WestJet’s Hiring: Business Analyst II, Web Business

City: Calgary Province: AB
Category: Marketing/Sales Job ID: MK010-08
Posting Date: January 9, 2008 Closing Date: January 22, 2008
Duration: Full Time
Description:Looking for a great place to work? A place where an award-winning culture means empowerment, teamwork and a passion for what you do?
Then think WestJet. It’s a great place to land.
Purpose:

To work in conjunction with the Web Business team and WestJet internal clients to meet the Web Business team’s mission of attracting prospective Guests to our Websites, converting Prospects to Guests by closing sales, providing additional products and services for Guests, serving Guests on our sites, and bringing them back for more!
Do this by:

•Helping the Web Business team evaluate and execute on projects in conjunction with our team, other teams, our IT teams, and third parties.
•Performing assessments, analyses, and solution documentation
•Defining and analyzing business requirements as identified by key business stakeholders and involve the input and support of IT WestJet staff and external vendor partner(s).
•Providing comprehensive, thorough and accurate analysis of the requirements, using a variety of tools, processes, and documentation standards
•Following the established WestJet business analysis process to move projects through an existing ‘gating’ system.
•Consulting with Business areas to clearly identify business opportunities and continuous improvement ideas for Web Business.

Description:

•Within the scope of the role, understand and pursue WestJet’s business, marketing, and internet strategies.
•Possess a strong understanding of web technology and web business / e-commerce
•Participate in quality control of the content of WestJet’s internal and external web sites, and related internet-based tool-sets, such as JetMail, Get Set, and Omniture.
•Develop and maintain a strong working relationship with other Web Business team members and stakeholders (e.g. other Marketing and Sales team members, SSC, IT, etc.) to the betterment of WestJet.
•Develop opportunity and feasibility documents; determine costs, or reduction in cost and ROI on new opportunities.
•Work with the Web Business Team, IT, and other stakeholders to collect, define, challenge, provide critical analysis of, and articulate business requirements for new initiatives.
•Identify and articulate efficient and effective solution options to requirements that are clear, concise, and understandable by a broad and diverse audience.
•Display innovation, creativity, and ‘outside the box’ thinking in managing the analysis and identification of solution options to requirements that recognize a balance between ‘wants’ and ‘needs’.
•Work collaboratively and build solid relationships with other business areas to ensure their requirements are captured and documented in the ‘bigger picture’ view of the change or enhancement.
•Use and apply proven skills in developing and modifying process flow maps, Business Use Case documents, state diagrams, and other core documentation artefacts as appropriate.
•Use ‘best practice’ approaches that are appropriate to the breadth and depth of gathering requirements, and balance time needed versus cost to key stakeholders.
•Employ a broad set of techniques to create collaborative work relationships, conduct return on investment analysis, and surface potential risks.
•Pro-actively assess and recommend solutions to enhance and improve e-business systems and business process performance, based on a thorough understanding of airline and other industry systems.
•Demonstrate an ability to assess operational data, intuitively identify trends in business direction based on the data, and offer conclusions to stakeholders that can lead to more detailed analysis.
•Provide expertise and knowledge support to business units in reviewing new opportunities and determining possible analysis business and technical ‘touch points’ in the e-business systems.
•Maintain a strong working knowledge of key business processes within WestJet.
•Work on project teams representing marketing and the web
•Assist with other projects as required
•Other related duties as required

Qualifications:

•Degree / diploma in business, information technology, project management or Business Analysis, or other related combination of education and experience.
•3-5 years experience leading people and projects teams.
•Minimum 3 years Business Analyst or System Support experience.
•Intermediate level experience in MS Project and Visio.
•Proven understanding of the requirements gathering process and the tools, methodologies and techniques used to acquire, model, document, and communicate results.
•Proven abilities in negotiation and mediation.
•Strong business understanding of enterprise computer systems and their characteristics.
•Experience participating in enterprise-type scale projects that cross multiple business areas.
•Well rounded and proven business analysis and problem solving skills.
•Ability to manage cost/benefit trade-offs for changes and new opportunities.
•Ability to prioritize and work on multiple projects simultaneously.
•Exceptional oral and written communication skills.
•Ability to work in and manage multiple tasks in a fast-paced environment.
•Ability to work with tight deadlines.
•Excellent editing skills and attention to detail.
•Enthusiastic personality that welcomes change.
•Excellent communication skills, both oral and written.
•Ability to present ideas, negotiate, facilitate and problem solve.
•Excellent analytical and problem solving skills.
•Proficient knowledge in Microsoft Word, Excel, and Outlook.
•Proven ability to work independently and in group situations.
•High energy

•Other capabilities that are desirable include:
oExperience in the aviation / travel industry
oUnderstanding of web commerce in the travel industry and other industries
oProject Management experience.
oAirline industry experience.
oParticipation in a professional course or association that teaches or supports the Business Analyst profession.
oReservations business and systems knowledge.
oExperience working in or with companies that exhibit strong cultural values and practices.

WestJet is an equal opportunity employer and encourages applications from all qualified individuals. WestJet’s hiring policy is to recruit and select the best applicant for employment solely on the basis of their qualifications for the position. WestJet does not discriminate against applicants based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, marital status, family status, disability or a conviction for which a pardon has been granted.

Safety comes first at WestJet.

Submit Application:
If you have previously applied to a position at WestJet, please click here.
If you have not applied to a position at WestJet before, please select one of the options below.

To upload a copy of your resume before completing our application, click here

If you will copy/paste your resume onto your application, click hereSend to a friend:

WestJet’s Hiring: Manager, e-Attraction Web Business

City: Calgary Province: AB
Category: Marketing/Sales Job ID: MK008-08
Posting Date: January 8, 2008 Closing Date: January 28, 2008
Duration: Full Time
Description:Looking for a great place to work? A place where an award-winning culture means empowerment, teamwork and a passion for what you do?
Then think WestJet. It’s a great place to land.
Purpose:Each Manager of the Web Business team has responsibility and accountability for People Leadership and Tactical & Operational Management of various facets of WestJet’s Web Business Team. Each Manager will lead a fast-paced team and work with other teams across WestJet as part of WestJet’s Web Business team. Each Manager will work with WestJetters on the Web Business team, other WestJet teams, and third parties, to drive change, grow successful programs, and prune challenged programs in order to support WestJet’s Web strategy and objectives. WestJet’s web strategies are:
1. Attract prospects to WestJet’s family of websites,
2. Convert prospects to Guests on our sites,
3. Add value to each Guest’s purchase (upsell),
4. Serve Guests on our sites, and
5. Get Guests to come back to our sites to buy from us again.

Each Manager on the Web Business team shares common attributes as outlined below in the Common Role Description. Additionally, each position will require specialization in either the the particular role. While each Manager will specialize in a given role, the Managers will each cross-train one another and will back-fill for their peer as necessary.

Common Role Description:

•Understand and pursue WestJet’s business, marketing, and sales strategies
•Develop tactical and operational plans that are designed to reach targets related to WestJet’s business strategies and the web business strategies
•Provide leadership and development of the team through one-on-one meetings, personal development planning, training, and the formal WestJet evaluation process.
•Ensure the right people are brought to bear on the right tasks to complete deliverables
•Communicate effectively.
•Help team members prioritize work, including working with internal clients to help set expectations as necessary
•Support and perpetuate WestJet culture and values through participation in WestJet events.
•Establish and maintain cross functional relationships throughout relevant areas in WestJet (e.g. Marketing, IT, Sales, Guest Services, Airports, Market Research)
•Understand and manage budgets, and participate in monthly budget reviews, including the investigation and explanation of any variance to budgets.
•Understand, manage, maintain, and mature Web Business reports, and make positive and lasting change happen as a result of analysis of the trends / patterns observed from these reports
•Manage, maintain, and practice Emergency Response processes to ensure continued business operations.
•Oversee the implementation of new ideas, innovations and opportunities
•Possess and pursue an understanding of how to serve target markets / customer segments through the right mix of process and technology
•Pursue interactive user interfaces that serve the target markets / customer segments and consequently support WestJet’s business and marketing strategy.
•Act as Project Director on projects, such as crafting a project vision, creating business cases, compiling requirements, testing enhancements, and reporting on each project’s success.
•Work on project teams representing marketing and the web
•Possess a strong understanding of web technology and web business / e-commerce
•Have an excellent understanding of WestJet’s web infrastructure
•Other related duties as required or assigned

Specific Role Description – Manager of e-Attraction:

This role focuses on working with our Attraction Team to get prospects to come to our site, and get Guests who bought from us to come back to us again. The target sites include (but are not limited to) WestJet.com, Travel Agent WEBLink, Biz WEBLink, WestJetVacations.com, and Wireless.WestJet.com.

•Plan and execute online advertising campaigns and actions, including (but definitely not limited to) banner ads, search marketing, affiliate programs, in-house email lists, contests, and so on
•Work with our Marketing team to ensure integration of advertising campaigns and actions
•Ensure consistency of creative with WestJet’s Marketing campaigns and brand
•Work with 3rd parties, including WestJet’s advertising agency and media purchasing agency
•Perform ongoing monitoring of competitor’s and other’s online advertising campaigns
•Pioneer new programs to attract prospects to our sites, tune programs that are working, and prune programs that aren’t meeting goals.
•Optimize campaigns to effectively reduce Cost per Acquisition and maximize WestJet’s profit

Qualifications:

•Degree / diploma in business or marketing, or other related combination of education and experience.
•Minimum 3 years experience leading people and project teams
•Minimum 3 years experience experience in marketing and sales
•Minimum 3 years experience experience in internet/intranet strategy and communications.
•Understanding of principles of target markets and customer segments
•Understanding of web commerce in the travel industry and other industries
•Understanding and experience in building compelling business cases
•Excellent leadership and goal orientated skills.
•Enthusiastic personality that welcomes change.
•Excellent communication skills, both oral and written.
•Ability to present ideas, negotiate, facilitate and problem solve.
•Excellent analytical and problem solving skills.
•Proficient knowledge in Microsoft Word, Excel, and Outlook.
•Proven ability to work independently and in group situations.
•Financial & Budgeting abilities.
•High energy
•Other capabilities that are desirable include:
oFrench language (written and spoken)
oExperience in WestJet
oExperience in the aviation / travel industry
oPrevious project management experience

WestJet is an equal opportunity employer and encourages applications from all qualified individuals. WestJet’s hiring policy is to recruit and select the best applicant for employment solely on the basis of their qualifications for the position. WestJet does not discriminate against applicants based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, marital status, family status, disability or a conviction for which a pardon has been granted.

Safety comes first at WestJet.

 
Submit Application:
If you have previously applied to a position at WestJet, please click here.
If you have not applied to a position at WestJet before, please select one of the options below.To upload a copy of your resume before completing our application, click here

If you will copy/paste your resume onto your application, click hereSend to a friend:

Hey FlightStats – great customer service!

Not three hours after I posted last month about the incorrect spelling of WestJet in Google’s flight tracking (supplied by www.flightstats.com) I received an email from Conducive Technology Corp’s CEO Jeff Kennedy. He stated that the spelling error had been corrected and would be updated within a few hours.

Actually for a few days the actual word “WestJet” didn’t show up at all, but now I am pleased to say that WestJet is spelled correctly in Google’s FlightStats results.

Thanks to Jeff and the FlightStats team for doing what more people should – watching the web and blogs for any mention of their company name, and going into action when something needs to be done.

iPhone coming to Canada?

I know, it’s a blog post that’s been seen so many times since Apple announced plans to release the iPhone, what I guess about two years ago now?  Such blog posts have contained hopes, dreams, and really nothing more than rumours.

Perhaps this is just another one, but several reputable news sources here in Canada (including the National Post) have reported that maybe, just MAYBE Steve Jobs of Apple will announce to all of Macworld that Apple and Rogers Communications will have finally struck a deal, bringing the iPhone to Canada.

Being a Rogers customer, who has 1.5 years of a contract under her belt, this is especially good news.  I love my Treo 650, but I’ve dropped it more than once (okay more than 5 times really) not to mention its pretty bulky so I’m ready for a new toy.  I spent the last two months working for Bell (one of three big cellular carriers in Canada).  Lots of cool toys there too, but Bell works on the CDMA network while Rogers is GSM (like the iPhone).

What will happen?  Well the keynote starts in less than 3 hours.  I guess I’ll either be following up with a “SQUEE” post or a “fooled again” post.

Here’s hoping Lyndseo will be holding an iPhone sooner rather than later.