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Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Corporate Culture – Is it important?

I’ve worked in a wide variety of industries since getting my first job as a dishwasher in a Niagara winery at 15. I’ve seen great management, poor management. Companies of 10,000+ employees, companies of 4-5 employees.

Moving into the new millennium, the buzz words “corporate culture” became more prominent. Now, maybe it just seems that way to me as I finished up with my post-secondary education in 2003, but as I looked at various companies, many seemed to tout their fantastic corporate culture.

In February 2007, I began working for the company that might be the pinnacle of corporate culture – WestJet Airlines. WestJet has won Canada’s Most Admired Corporate Culture award for several years and is an extremely strong brand north of the 49th.

But as I’ve been with them for almost two years I realize that there are so many levels to corporate culture. Particularly for a company with thousands of employees. Perhaps the focus of a great corporate culture goes first to the front-line employees. Makes sense, since these are the people who represent the company day after day to so many people. I can understand that. But I urge companies to remember their corporate staff.

It’s great to have a strong corporate culture. But if you’re going to talk the talk, walk the walk! Make sure every employee in your company is feeling the culture love. Review your missions and values and make sure it still represents who you are and what you represent. And get your employees’ support! They’re the ones who fuel the real culture.

PubCon Las Vegas 2008 – Come and Gone

Another fabulous week in fabulous Las Vegas.

Once again, I spoke on the “SEO Design and Organic Structure” panel with Mark Jackson, Alan K’Necht and Todd Friesen keeping us all in line as moderator. This year, Aaron Wall joined us on our panel. The session looked at things at a pretty high level, but I think we were able to give some valuable tips. The session room was full, and I saw more people coming in than going out. Always a good sign!

I’ll post my presentation and more details about it shortly.

As always, Joseph Morin outdid himself with the night entertainment. When there wasn’t an event planned, there was always something going on at the Breeze Bar in Treasure Island.

Huge huge thanks to Jim Hedger and the WebmasterRadio gang for an absolutely outstanding SearchBash at Rain in the Palms hotel. Well done guys – and good luck topping that one!

The great news is that we don’t have to wait until next November for more PubCon fun. Brett and his team are putting on PubCon South in Austin, Texas from March 11-13. I hope to be there, so come on down and buy me a drink!