Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Last post of 2008

We’re sitting at the Calgary airport waiting to board our flight to Winnipeg where we’ll spend New Years Eve and the next few days with our friends and family there.

Since I’m just sitting here not really doing anything overly important, I figured I would blog.  But I really don’t have anything to blog about at this point in time – at least nothing that doesn’t require turning my brain on to full-strength and come up with something profound or exciting.

So I’ll just wish you all a very Merry Christmas and let you know that my new year’s resolution is to blog more. Hopefully that will keep you coming back.  I’m excited about the search and social media opportunities coming up for me in 2009 and really look forward to sharing my experiences with you.

Twitter and brand name squatting

Twitter and brand name squatting

Twitter is finally starting to get some serious recognition as a legitimate social networking tool for companies big and small. And well it should. I’ve been preaching the greatness of Twitter for sometime now, even though I myself have only been an active user for just under a year.

Realizing the positive impact that Twitter can have on a company’s online visibility, I decided that I would start an account for WestJet. When I went to register the account, I wasn’t really surprised to see that @westjet was already taken – WestJet is a major brand here in Canada. Unfortunately, I had yet to hear about any other companies having success reclaiming their brands, and so I contented myself with the account @westjet_sales and went on with my project.

A few weeks ago I decided to see how much it would take to reclaim the @westjet account. I knew I’d have to validate myself somehow, and the obvious strategy was to send Twitter an email from my WestJet corporate email, proving that I’m a real person from the actual company.

Not even 24 hours later, I received a response letting me know that my @westjet_sales account had been transferred to @westjet. Success! And so easy! I am so pleased at Twitter’s stance on this. They want to be taken seriously and they’re making the right moves.

Is your brand name or company name being squatted on Twitter? Just send them an email at from your company email address and you should have no trouble at all.

If you’d like to read a little bit more about how Twitter squatters are impacting businesses, check out the article “Twitter squatters can hijack your brand” from the Montreal Gazette. I talk a bit about my experience about two thirds into the article.

Does blogging make you a better SEO?

It shouldn’t come as a big surprise that I’m not much of a writer, given the frequency of updates to this blog. In fact, I’ll be the first to tell you that I’m a numbers girl. Absolutely left-brained.  Writing is not my strongest suit.

Does that mean I’m not as good at search engine optimization?  Not at all.  For all the time I could spend writing blog posts, I instead spend time reading up other people’s content, learning and absorbing as much as I can. I just don’t feel the need to repeat what’s already being said elsewhere.

It often seems to me that to be looked at as a respected player in the industry, one needs to be an active blogger.  There’s certainly more awareness of big name bloggers.  Maybe that’s just what the Internet is about – how can you prove your skills and knowledge if you’re not posting it for the whole world to see?

I’ll think I’ll just sum it up by saying that those of us that are not so blessed with words definitely still have skill and talent.   Just don’t expect some witty comments… and when we try… please laugh with us and not at us. 🙂

Christmas 2008 won't be a quiet one

Less than four weeks ago, my American friends celebrated Thanksgiving.  I sat at work thinking it would be a very quiet day on Twitter, but in reality it may have been one of the busiest.

I couldn’t believe how many people were actively tweeting about their grand Thanksgiving meals, their delicious Thanksgiving spirits, and the amusing tweets that followed.  It was highly entertaining for me, stuck at work drooling over pictures of turkey, mashed potatoes… yummmmm…

And so I expect Christmas to be the same.  And I expect to participate as well.  Whatever food I’m not having, I can be sure that someone else is.  And so the Twitterverse will get to experience many different foods and cultures, all through our computers and phones.

God bless the Internet 🙂