Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Keeping up with the times

You’ve got a web site. First of all, kudos to you. We’re now in the year 2009 and there’s really no good reason to not to have a web site anymore. Even Joe the plumber has a web site! As both a consumer and a professional, I feel that every business (small, medium and large) should have a web site.

However, an effective web site doesn’t stop there. You need to make updates and design changes to keep up with the times. Have you ever seen a web site that just screams “1998”? No? How about this one, Yahoo!’s home page in 1998? (Times New Roman font, ouch).

Over 60% of web surfers will judge a company by their web presence alone.

Google Friend Connect and PubCon Stuff

Well, I wasn’t able to make it down to PubCon, so unfortunately I’m not speaking.

But at this morning’s keynote by Matt Cutts, he announced a nifty new feature – Google Friend Connect API.  It allows for user IDs to be centralized – letting a user login with his/her Google, Yahoo, AOL usernames and more.

I’ve installed it along with @jdevalk’s fancy plugin.

So if you want to test it out, why not log in and leave a comment?

You need a web site!

So you’re a business owner. Maybe you’ve been in business just a few months or maybe you’ve been in business for 30 years. Maybe you have thousands of employees or maybe you only have two. No matter if it’s a small business or enterprise business, people need to be able to find you.

Traditionally, customers would find you by looking in the Yellow Pages, seeing your sign as they drive down the street or relying on other’s experiences via word of mouth. That game changed when more and more people began turning on their computers for their researching needs. According to the International Telecommunication Union, over 84% of Canadians are online as of 2008.

If you don’t have a web site, how are these 28 million going to find out about you? Sure, there are local directories. These days you’d be hard pressed to find a business that didn’t appear ANYWHERE on the Internet. But as a business owner, you have an opportunity to control what information people see.

By setting up a web site, you can give information on your products and services, provide an easy way for customers to contact you, publish information that is regularly requested, saving on time and energy spent on repetitive tasks. Become an online portal and central information source on whatever it is you are an expert on.

Be FOUND on the Internet! The web is an incredible resource at your disposal. Make it what you want it to be!