So you’re a business owner. Maybe you’ve been in business just a few months or maybe you’ve been in business for 30 years. Maybe you have thousands of employees or maybe you only have two. No matter if it’s a small business or enterprise business, people need to be able to find you.
Traditionally, customers would find you by looking in the Yellow Pages, seeing your sign as they drive down the street or relying on other’s experiences via word of mouth. That game changed when more and more people began turning on their computers for their researching needs. According to the International Telecommunication Union, over 84% of Canadians are online as of 2008.
If you don’t have a web site, how are these 28 million going to find out about you? Sure, there are local directories. These days you’d be hard pressed to find a business that didn’t appear ANYWHERE on the Internet. But as a business owner, you have an opportunity to control what information people see.
By setting up a web site, you can give information on your products and services, provide an easy way for customers to contact you, publish information that is regularly requested, saving on time and energy spent on repetitive tasks. Become an online portal and central information source on whatever it is you are an expert on.
Be FOUND on the Internet! The web is an incredible resource at your disposal. Make it what you want it to be!