Not that long ago, if you were fooling around in your Google account settings, you probably noticed the option to create a profile.

This is interesting because it not only lets you add tons of information about yourself, essentially creating a personal web site for you, but it is also crawled and indexed. What does that mean? It means if you set up a Google Profile with your name, it will appear in the search results if you search for your name.

Check out my Google Profile – Lyndsay Blahut to see what I’m talking about.

In a world where it’s all about ME, it’s easy to fall into that type of advertising too.

*I* can do this.
*We* sell this product.
*Our company* offers this service.

No, no, no. Want to know a great word that works? YOU.

Who do you think a customer really cares more about? You or themselves? Of course, they’re looking for something (or maybe not actively looking, and you want to grab their attention) for themselves. Unless you have a really strong brand or some really loyal customers, it’s likely that the average person cares more about themselves than whatever it is you or your company does.