In a world where it’s all about ME, it’s easy to fall into that type of advertising too.
*I* can do this.
*We* sell this product.
*Our company* offers this service.
No, no, no. Want to know a great word that works? YOU.
Who do you think a customer really cares more about? You or themselves? Of course, they’re looking for something (or maybe not actively looking, and you want to grab their attention) for themselves. Unless you have a really strong brand or some really loyal customers, it’s likely that the average person cares more about themselves than whatever it is you or your company does.
Keep that in mind the next time you’re writing some ad copy, working on a PPC campaign, or even working on the content for your site. Then, watch your conversions go up.