In a recent guest post over at Search Engine Journal, I look at several hurdles to clear when implementing social media in-house.
Because social medai tools like Twitter and Facebook really do need to be maintained by an internal employee, you may think that there’s no point in hiring a company to help with it. But actually, many of those hurdles can be overcome with the help of an online marketing company that knows social media inside and out.
One of the hardest part of implementing social media is selling it to the powers that be. An online marketing firm can help you with that – armed with stats and success stories, we can apply strategies to your company. Once the project is given the go ahead-, you have to decide what social networking sites to use and how to set them up. Surprisingly, there’s a lot of strategy that goes behind this. An online marketing company will know this. Finally, for those who want to do it just for the sake of doing it, there’s a lot of training and education involved. We can help you with that too.
Every day, we see more and more stories popping up about small businesses making major gains through social media sites like Twitter. Do you really want to miss out on that?
Check out my article titled Six Hurdles to Clear When Exercising Your Brand In-House and see how that applies to you.