Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

The Truth about Google PageRank

Whether you know a little or a lot about search engine optimization, chances are you know about Google PageRank. And, depending on how new you are, you probably use it as a real gauge for evaluating other sites.

PageRank indicates how Google views the importance of a page. It looks at the number and quality of links pointing to a certain page. Consider these “votes” to a page. The more votes, especially from pages that already have a high PageRank score. PageRank is scored on a scale of 0-10, 10 being the highest.

Friday Afternoon

It’s 4:30 on Friday afternoon… about to close out a beautiful week of weather here in Winnipeg. Except that it’s pouring rain right now. I suppose we were due. Too bad though, I was hoping to try out my new roller blades this afternoon.

I’m posting on a new blog – The Tipping Glass. It’s a fun place of random posts with a few bursts of pure inspiration. Go check it out.

Another place I’m blogging regularly is at the Canada’s Web Shop Blog. No real surprise there since I’m the Director of Online Marketing.

Critiquing Your Web Site

Remember in school when you tried to proofread your own essays and how hard that was? Seems like you always missed some of the biggest errors.

It’s very similar with critiquing your own web site. When you’ve poured blood sweat and tears (and maybe even a sprained ankle from kicking your computer) into your site, it’s hard to see some of the improvements that may be obvious to the objective visitor.

Still, it’s very important to take the time to take a fine-tooth comb to all aspects of your site. Some things to look at:

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Learning From the Best

This week, I had the pleasure of attending Search Marketing Expo’s Advanced conference in Seattle. I always enjoy meeting new people and catching up with old friends I’ve met over the years. Every time, I’m reminded how great it is to be in an industry with so many brilliant minds. Brilliant minds that I get to pick no less!

The sessions are always jam packed with fantastic information, but I really enjoy meeting the people face-to-face and talking about the issues. It’s important to hear other options and suggestions as it really challenges the way you yourself interpret things.