Remember in school when you tried to proofread your own essays and how hard that was? Seems like you always missed some of the biggest errors.
It’s very similar with critiquing your own web site. When you’ve poured blood sweat and tears (and maybe even a sprained ankle from kicking your computer) into your site, it’s hard to see some of the improvements that may be obvious to the objective visitor.
Still, it’s very important to take the time to take a fine-tooth comb to all aspects of your site. Some things to look at:
- Copy (spelling and grammar)
- Clear call to actions
- Proper search engine optimization techniques
- Broken links
These are just some of the elements that should be looked at when auditing a site and as I mentioned, it’s very challenging trying to do your own.
A good online marketing company will have a team that covers all these areas. It’s not likely you’ll easily find one PERSON who can thoroughly audit all parts of a web site. For example, a team could be comprised of a designers, a developer, a usability specialist and a marketer. An even better team knows how to work together to make sure each of these pieces fit together well.
Don’t underestimate the value of an audit. Sometimes the smallest change can make the biggest impact.