Yesterday as I was perusing Facebook, I noticed people (mostly female) were posting a colour as their status. I wasn’t sure what this was about, so I asked on Twitter.
Apparently, a meme started somewhere online encouraging women to update their Facebook statuses with the colour of the bra they are currently wearing. The point? Cancer awareness.
What’s most interesting is that no one knows for sure where on the web this originated from. But someone started it and it spread like wildfire.
And that’s why you can never under estimate the power of social media.