Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Contextual Advertising and Facebook

I just love Facebook advertising.

Contextual advertising has become more and more specific as the web grows and evolves. Thanks to Facebook, it’s gotten more detailed than ever. Facebook profiles contain TONS of information about a user. Age, sex, marital status, education level, job title, interests, activities – you name it, you tell tell Facebook all about it. And this has become an advertisers dream.

If you haven’t ever created an ad for Facebook, I highly suggest you jump on and start the process – you don’t need to pay anything. Take a look at just how specific you can get:

With all these choices for targeting your ads, you can make multiple ads and campaigns that target all sorts of different demographics and groups. There are endless testing and optimization opportunities and Facebook’s reporting isn’t half bad either.

You do need to have a Facebook profile, but I’m pretty sure almost everyone does anyway. So log in and start playing around. And if you’re not sure, give us a call and we’ll help you put together an awesome Facebook Advertising strategy.

The online world moves fast! How you can keep up.

In February, I spoke at a luncheon for the Advertising Association of Winnipeg. Today, I spoke at a luncheon for the Winnipeg Chamber of Commerce. I had decided to use the same presentation with some tweaks, knowing the attendees would be very different (they were). I figure, an hour two should get this presentation where it needs to be. WRONG! So many changes have occurred in the past 3 months, I spent several hours updating copy and screencaps to reflect the very latest.

And that’s the way it is with online marketing. It moves fast and often quietly. It’s almost a full-time job to keep up with what’s going on day-to-day with Google, Facebook, Twitter and all the other sites that pop up. It can be incredibly intimidating for business owners to try and keep up.

There’s where the Web Shop, our blog and Twitter account specifically, come in. Our team specializes in lots of different areas in regards to the web and we want to make sure that our followers and subscribers are up to date on what’s happening.

I peruse about 30 blogs and 600 followers on Twitter every day to make sure I’m picking up the tidbits that are flying across the screen. Not only does this keep me well informed and therefore able to strategize with clients effectively, but I’m also able to share with my own subscribers and followers.

If you’ve gotten lost amongst all the recent changes with Google’s user interface, Facebook’s privacy settings and terminology, you’re not alone. Remember, we’re here to help!

Facebook and Google change their terminology

Facebook and Google have been making a lot of changes in the past few weeks, and some of their changes have included terminology.

Facebook Pages – Becoming a “fan” of a Facebook page is gone, you now “like” a page. Therefore, they aren’t called “Facebook Fan Pages” anymore.

Google Places – This used to be your Google Local listing. Now you have a Google Places page.

Make sure you update your marketing materials – nothing screams “I’m not up on the latest social media” like having outdated terminology in your advertising.

(Did you hear that Future Shop? By the way it’s NEVER been “follow me on Facebook”. Hello, marketing fail! Fix it, you look really ignorant.)