Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Contextual Advertising and Facebook

I just love Facebook advertising.

Contextual advertising has become more and more specific as the web grows and evolves. Thanks to Facebook, it’s gotten more detailed than ever. Facebook profiles contain TONS of information about a user. Age, sex, marital status, education level, job title, interests, activities – you name it, you tell tell Facebook all about it. And this has become an advertisers dream.

If you haven’t ever created an ad for Facebook, I highly suggest you jump on and start the process – you don’t need to pay anything. Take a look at just how specific you can get:

With all these choices for targeting your ads, you can make multiple ads and campaigns that target all sorts of different demographics and groups. There are endless testing and optimization opportunities and Facebook’s reporting isn’t half bad either.

You do need to have a Facebook profile, but I’m pretty sure almost everyone does anyway. So log in and start playing around. And if you’re not sure, give us a call and we’ll help you put together an awesome Facebook Advertising strategy.

Category: CWS

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