Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

The online world moves fast! How you can keep up.

In February, I spoke at a luncheon for the Advertising Association of Winnipeg. Today, I spoke at a luncheon for the Winnipeg Chamber of Commerce. I had decided to use the same presentation with some tweaks, knowing the attendees would be very different (they were). I figure, an hour two should get this presentation where it needs to be. WRONG! So many changes have occurred in the past 3 months, I spent several hours updating copy and screencaps to reflect the very latest.

And that’s the way it is with online marketing. It moves fast and often quietly. It’s almost a full-time job to keep up with what’s going on day-to-day with Google, Facebook, Twitter and all the other sites that pop up. It can be incredibly intimidating for business owners to try and keep up.

There’s where the Web Shop, our blog and Twitter account specifically, come in. Our team specializes in lots of different areas in regards to the web and we want to make sure that our followers and subscribers are up to date on what’s happening.

I peruse about 30 blogs and 600 followers on Twitter every day to make sure I’m picking up the tidbits that are flying across the screen. Not only does this keep me well informed and therefore able to strategize with clients effectively, but I’m also able to share with my own subscribers and followers.

If you’ve gotten lost amongst all the recent changes with Google’s user interface, Facebook’s privacy settings and terminology, you’re not alone. Remember, we’re here to help!

Category: CWS

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