Experience – Lyndsay Walker

Email Manager

Financial Media Marketing/Digiclicks Ltd.
Welland, Ontario
April 2018 – June 2025

Responsible for the scheduling and deployment of 15 email lists to approximately 1 million leads per day
Managing agency/client relationships over Slack, Skype and email
Creating email templates and copy with HTML, CSS and JSON
Using databases (Airtable) for controlling and maintaining offer inventory
Collecting data from multiple sources to compile into various reports
Extensive use of Microsoft Excel and PowerQuery, utilizing APIs for sending and receiving external data
Reporting on email performance (sends/delivered/opens/clicks/conversions)
Familiarity with Google Postmaster Tools
Compliance with GDPR and CAN-SPAM

Cardinal Path, Inc.
Welland, Ontario
January 2016 – May 2016

York University
Toronto, Ontario
April 2015 – June 2015

Coordinated Google Analytics implementation and reporting between the Office of Student Services and the Universal university account
Preparing and presenting reports, audits and action plans to clients
Implemented Google Tag Manager using customizations to not interfere with other GA coding on the site

Sunwing
Toronto, Ontario
October 2014 – April 2015

Responsible for all web reporting and tagging implementation using Google Analytics for Sunwing.ca, SignatureVacations.com, SellOffVacations.com and Royalton and Memories resort properties
Created automated spreadsheets to assist with email link tagging

Global Auction Guide
Toronto, Ontario
April 2013 – June 2014

Increased organic search traffic to the Global Auction Guide site by 30%
Write copy and deploy the monthly email newsletter to targeted segments
Create websites for auctioneers using WordPress CMS
Work directly with auctioneers to train and troubleshoot website and online calendar listing issues

Expedia, Inc.
Toronto, Ontario
October 2012 – January 2013

Responsible for the SEO strategy on Expedia’s Canadian properties
Reported and analyzed SEO performance data
Data extracted from Omniture Site Catalyst, Business Objects and Google’s Keyword Planner
Consulted with IT and product groups on proper SEO implementation
Wrote SEO copy for website

TD Bank Group
Toronto, Ontario
February 2012 – October 2012

Created the SEO in-house program for all TD properties
Coordinated reporting and analysis for SEO (traffic, conversions, rankings)
Created and implemented SEO guidelines and best practices
Presented strategies and solutions to various product and business groups
Consulted on all projects and initiatives with an impact on SEO
Provided technical SEO consultation to technology services and development teams

TD Bank Group
Toronto, Ontario
January 2011 – February 2012

Coordinated content changes on tdcanadatrust.com, td.com and other web properties
Implemented changes using the Tridion content management system
Edited and organized content for the sites, ensuring content met corporate standards
Example project: Identified and updated all instances of mortgage rates when the Bank of Canada reduced amortization from 30 years to 25 years
- Received the Employee of the Month Award (December 2011) for this task
Assessed online opportunities and assisted in troubleshooting website issues
Managed the web portion of digital campaigns, working directly with content owners and project management teams
Develop and launch secure intercept screens and secure messages within TD EasyWeb Online Banking

Canada’s Web Shop (now Metric Marketing)
Winnipeg, Manitoba
February 2009 – September 2010

Responsible for all internal and client online marketing strategies and implementation including:
- SEO
- PPC
- Email Marketing
- Blogging
- Social Media
- Conversion Consulting
Work directly with clients on website goals and targets
Evaluate in-house CMS and e-commerce software and make recommendations for SEO friendliness
Work directly with developers and graphic designers to ensure SEO friendly websites
Regular analytics analysis and reporting for clients and in-house web marketing efforts

WestJet Airlines
Calgary, Alberta
February 2007 – February 2009

Create detailed SEO plan for implementation on WestJet.com and WestJetVacations.com
Consult with developers and designers on new pages on WestJet.com with regard to organic site structure and SEO techniques
Work closely with online media and paid search agencies to ensure successful campaigns with positive ROI and conversion rates
Business and technical lead WestJet’s web analytics (Omniture SiteCatalyst)
Managed all implementation and reporting of SiteCatalyst and ensure tracking is functional at all times
Created and update regular reports for various functional areas as well as executives
Backup roles included:
- Creation and deployment of WestJet’s e-newsletter “JetMail” to over 500,000 recipients
- Assisting with affiliate program through Commission Junction

Blizzard Interactive
Winnipeg, Manitoba
June 2006 – October 2006

Responsible for the creation and search engine optimization of new sites to increase lead generation for pay day loans
Created sites from scratch using HTML and CSS
Managed a monthly budget for SEO
Researched and tested keywords
Implemented Google Analytics and ran regular reports on site performance

Universal Drug Store
Winnipeg, Manitoba
April 2005 – June 2006

Used HTML, CSS and some JavaScript and ASP programming to optimize web pages for search engine ranking
Analyzed site statistics using Google Analytics and make site adjustments based on user behaviour and site performance
Developed and launched monthly email newsletter in HTML and plain text format
Updated corporate web sites and company Intranet using HTML, CSS, JavaScript and ASP
Provided technical support for staff including troubleshooting PC and peripheral problems, assisting with MS Office tasks, setting up computer workstations and dealing with minor network issues