Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Corporate Culture – Is it important?

I’ve worked in a wide variety of industries since getting my first job as a dishwasher in a Niagara winery at 15. I’ve seen great management, poor management. Companies of 10,000+ employees, companies of 4-5 employees.

Moving into the new millennium, the buzz words “corporate culture” became more prominent. Now, maybe it just seems that way to me as I finished up with my post-secondary education in 2003, but as I looked at various companies, many seemed to tout their fantastic corporate culture.

Wow DHL how NOT to make a good first impression!

On the weekend, I placed an order from Hershey’s for our wedding. I’m certainly not in a rush for is as the wedding is still 81 days away. Anyhow, to my surprise, DHL’s tracking said that it’s out for delivery today.

When I got home, I see that the status has changed to “delivery attempted; recipient not at home”. Hmm, weird, seeing as how my fiance works from our apartment. He said there were no calls from anyone other than his work stuff. Okay, fine, maybe something’s up with the buzzer (which I doubt since we had pizza delivered last night and it was fine then).

Hey FlightStats – great customer service!

Not three hours after I posted last month about the incorrect spelling of WestJet in Google’s flight tracking (supplied by I received an email from Conducive Technology Corp’s CEO Jeff Kennedy. He stated that the spelling error had been corrected and would be updated within a few hours.

Actually for a few days the actual word “WestJet” didn’t show up at all, but now I am pleased to say that WestJet is spelled correctly in Google’s FlightStats results.

Thanks to Jeff and the FlightStats team for doing what more people should – watching the web and blogs for any mention of their company name, and going into action when something needs to be done.