Jon is showing off his desktop background, a Henshaw original painting.
And now he just yelled at me to pay attention. In the mic. Hmph.
Jon explains how the tool got started, dealing with the tedious tasks and made it into an automated process. Now the Raven tools are growing and growing with lots of new features all the time.
Whether youâ€™re agency or in-house, it can help you manage your campaigns and keep track of your sites, help with keyword and competitive research, link building, contacts, content management, social media monitoring, search engine rankings, Google analytics integration and more.
In Raven, you can set up profiles and within those profiles you can manage one or many sites.
The dashboard has all the web sites for that profile with quick links and options for each.
The research assistant tool allows you to research your own or competitors by domain or by keyword
- In Jonâ€™s example, he uses â€œseo toolsâ€ as the keyword which returns related keywords, CPC, number of results, volume, etc. Whatâ€™s awesome about this tool is how it allows you to add the keywords to your manager or SERP tracker with one click.
- Click Save View to see this later or run a report on it.
- Also in the research assistant is the Page Analyzer tool. Enter a URL and it will find relationships and ideas in regards to location, businesses, people and keywords.
- Includes Google AdWords data, links and SERP tracking for your keywords.
- Compare your site rankings with your competitors. You can also set up alerts if anything changes for you or your competitors.
- Add events like newsletters, publications, etc., and overlay that event onto your other reports (like traffic, SERP traffic).
Raven reports are downloaded to branded PDF documents. (awesomesauce!!)
- Take the domain that you want a link from and run it in the quality analyzer report and the tool will give a grade out of 100.
- If you decide you want that link, click â€œadd linkâ€ on the toolbar (when youâ€™re on that site) and fill in the details. Tons of options, including assigning that link to someone else.
- Sorts your links by status (queued, requested, active, etc.)
- The Web Site Directory will get you tons more information about the site you flagged for a link.
- Contact them for a link
- Once itâ€™s online, click â€œadd linkâ€ again and update the status to Active.
- Link status (check every month to see if anything has changed)
- PR change, Nofollow, Link removed, Etc.
- Email alerts
Jon went through the notification and alert options â€“ totally customizable.
Jon mentioned that all reports can be exported; you donâ€™t have to use their reports.
- Useful for a copywriter to save content to and then have someone else approve it.
- Put in blog posts and schedule them for publishing
- Great for more than one social persona (other employees, corporate personas, etc.)
- You can log into your social network sites from the toolbar
- Twitter module is available for extra data about that account. You can also tweet from this manager. Custom URL shorteners will be available in Q1.
Social Media Monitor
- Partnered with social mention
- Set up as many searches as you want (your own or competitors), pick sources and choose whether or not to be alerted daily
- Report show buzz, sentiment graph, daily mentions etc.
- For each result, choose a sentiment and the sentiment graph will update
- Integration with this tool, further integration hopefully coming
- Search forums using keywords
- Compare competitor SERP ranking side by side
- Change display settings (turn on/off competitors, search engines, Google AdWord data, baseline data)
- Trending available for up to six months of data. Cached results available!
Jon stealthily showed what search engines are available for this tool.
Google Analytics data is imported into the Raven reporting tool. Overlay trendlines and events over the GA data.
- Report settings include report name, brand template, report template, scheduling options and date range. Choose to email the reports directly to the client.
- Drag and drop report pieces and drag them around to choose order.
- Reporting options galore. Far too many to be able to mention here.
- All report sections have an option to add summaries.
- Jon says you can templatize these reports. Is that a word? If not, it should be.
- Add users and roles and the user will only see the modules they have access to.
- Rolls apply per web site.
Messaging, tasks, contacts and more!
Aaaaand weâ€™re done. Kickinâ€™ ass and taking names. Or business cards.