Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

Way to go Winnipeg!

For all the years I lived in Winnipeg, and since then, I was always very cynical about the NHL returning to Winnipeg. Even after last week’s announcement that TNS&E had purchased the Thrashers.

But the challenge of selling 13,000 season tickets was CRUSHED – more than half were sold through presale and the rest sold within 17 minutes of the general sale opening.

CONGRATULATIONS Winnipeg – thank you for proving me wrong!!

Suck it Bettman.

SEO Columbus – Why SEOs NEED to know ORM


Every group has one. In the SEO industry, there are far too many – the folks who call themselves SEOs but are neglecting the knowledge behind on major factor – Online Reputation Management.


Read the story of SEO Columbus by my SEO friend Mike Halvorsen.  If you don’t read it (though you really should), here’s the coles notes version.


Mike is an SEO. He recently moved to Columbus so on his PERSONAL blog, he created a navigational link with the anchor text “SEO Columbus”.  Apparently there’s another SEO in Columbus (Joe) who is insisting he “owns” the term and is insisting that Mike remove instances of that keyword that confuse him with Joe’s business.


Except Joe doesn’t own the trademark for SEO Columbus.  In fact, you can’t even trademark the term SEO Columbus, SEO Toronto, SEO Canada, etc.


After a bit of back and forth (mostly forth), Mike did the sensible thing – reach out to the SEO community.  The result is many, many comments by Mike’s supporters and a few attempts at rebuttle by Joe.


Here’s the thing.  Now Joe has made some enemies. Now there are comments and blog posts and even spoof sites against Joe and his company (which, by the way, is KaLor Technology, not SEO Columbus).


Joe’s got himself a biiiig online reputation management (ORM) mess.  It’s one thing when negative comments are posted organically through user review sites, but when those reviews are coming from professional and proven SEOs… well.  That’s pretty much disaster.  If Joe didn’t realize that branding with a generic phrase wasn’t wise before, he needs to realize it now and seriously consider rebranding himself to a) escape this mess and b) avoid it in the future.


I’m sure we’ll all be watching the SERPs for any movement in the top spot for “SEO Columbus“.  Despite Joe’s exact match domain and years of reputation building, I don’t think it will stand against a community of search professionals banding together for the right cause. Stay tuned.


OS4 for iPhone, you fooled me!

I upgraded my iPhone to OS4 the other day (without drama, thank goodness). Yesterday I noticed a new icon at the top.

I thought, cool! It’s a compass pointing north! Then I realized that, from sitting at my desk at work, it was actually pointing southeast. That was my DUH moment. I realized it’s just the indicated that GPS is on. Then the other DUH moment. My 3G doesn’t have compass abilities.

Oh OS4, you did fool me there. But it’s ok, I’m smart again!

iPhone coming to Canada?

I know, it’s a blog post that’s been seen so many times since Apple announced plans to release the iPhone, what I guess about two years ago now?  Such blog posts have contained hopes, dreams, and really nothing more than rumours.

Perhaps this is just another one, but several reputable news sources here in Canada (including the National Post) have reported that maybe, just MAYBE Steve Jobs of Apple will announce to all of Macworld that Apple and Rogers Communications will have finally struck a deal, bringing the iPhone to Canada.

Being a Rogers customer, who has 1.5 years of a contract under her belt, this is especially good news.  I love my Treo 650, but I’ve dropped it more than once (okay more than 5 times really) not to mention its pretty bulky so I’m ready for a new toy.  I spent the last two months working for Bell (one of three big cellular carriers in Canada).  Lots of cool toys there too, but Bell works on the CDMA network while Rogers is GSM (like the iPhone).

What will happen?  Well the keynote starts in less than 3 hours.  I guess I’ll either be following up with a “SQUEE” post or a “fooled again” post.

Here’s hoping Lyndseo will be holding an iPhone sooner rather than later.

What will the web look like in 2010? 2015?

Social media has been around for a while now, but with sites like MySpace and Facebook, we’ve seen a real increase in Web 2.0 in the past 18 months.

Which begs the question – what will the web look like in the next 5-10 years?

Now, think back 5 years.  What were you doing on the web?  Me, I was all about message boards and updating my sites on Geocities.  I think by that time it was Yahoo! Geocities.  But I couldn’t imagine seeing videos and other streaming media becoming a staple on many web pages.  Forms of blogging were around, Live Journal was the big one.  But the word “blog” certainly wasn’t a household name.

When I think about what’s sure to become big in the next 10 years, I automatically go to video.  Of course, video already plays a big role in Web 2.0.  How will we use it in Web 3.0?  Web 4.0?  What kinds of interactivity will we be looking at?

And with the potential for all this new media to develop – how will it influence SEO?