Search Engine Optimization :: Lyndsay Walker :: Toronto, Ontario

PubCon: Raven Tools Demo

Raven Tools SEO ToolsWe’re having some technical difficulties but @RavenJon promises we will have a demo.

Jon is showing off his desktop background, a Henshaw original painting.

And now he just yelled at me to pay attention. In the mic. Hmph.

Jon explains how the tool got started, dealing with the tedious tasks and made it into an automated process. Now the Raven tools are growing and growing with lots of new features all the time.

Whether you’re agency or in-house, it can help you manage your campaigns and keep track of your sites, help with keyword and competitive research, link building, contacts, content management, social media monitoring, search engine rankings, Google analytics integration and more.

My Favourite Charity: Winnipeg Humane Society

PurposeInc Charity Poker TournamentI enjoy playing poker and this year I want to give PurposeInc’s Poker Tournament a shot.

DK is an awesome guy and has asked that, as a mandatory part of registration, players and guests blog about their charities of choice.

There are so many wonderful charities out there. So many causes and organizations have touched my life. Those charities and organization save lives every day, though breast cancer research, diabetes research, children’s hosiptal donations and more. My charity also saves lives, in a most different way.

Google Social Search

If you’re like me and do most of your industry specific research online, you probably have a set of blogs and web sites that you trust and rely on more than any others. For a long time, I wished that I could do a Google search within just those trusted sites because I knew that all the results would be reliable.

That ability is now available with Google’s Social Search feature. Right now it’s only available by activating it in Google Labs and of course you must be signed into your Google account for it to work.

Google Social Search in Google Labs

My Review of STRUTS

Originally submitted at SKECHERS

Tall and terrific style comes in the SKECHERS Struts boot. Soft suede upper in a mid calf height cool weather dress boot with rounded toe, stitching accents and soft faux fur trim.

Beautiful and comfortable!

By Lyndsay from Winnipeg, Manitoba, Canada on 10/28/2009


5out of 5

Sizing: Feels true to size

Width: Feels true to width

Pros: Stylish, Comfortable, Warm and comfortable, Attractive Design

Best Uses: Winter, Wear To Work

Describe Yourself: Comfort Driven

View On Shoes: I’m Into Shoes

Lyndsay Walker’s Winter Speaking Schedule

It’s been a busy past week or so as I’ve been scheduled for more speaking opportunities. It will be a nice busy winter as I get to do some traveling and meeting new people. What could be better?

If you’re interested in hearing me speak, come attend any of the fabulous conferences/seminars below.

PubCon Las Vegas – November 10-13, 2009
Las Vegas Convention Center, Las Vegas, Nevada
SEO Design & Organic Site Structure – November 11, 2009

Affiliate Summit West – January 17-19, 2010
Rio All-Suite Hotel & Casino, Las Vegas, Nevada
Site Clinic by the Women of SEO – January 19, 2010

Social Segregation Online

Social Segregation OnlineI think I’m becoming a social media snob.

Thanks to the power of Twitter, Facebook and other social networking sites, I feel pretty confident that I’m hearing about the latest world news and pop culture.

Take yesterday for example. From the moment I started watching the live stream of #balloonboy. I watched the live stream, I watched people talking on Twitter about it, I looked into the links talking about the “science-obsessed family” who had recently appeared on the TV show Wife Swap. I didn’t watch Larry King, but I was on Twitter to watch thousands of people start tweeting “OMG did you hear balloon boy say it was all for the show”. This morning I watched the discussion and videos of #balloonboy vomiting twice during live interviews.

Implications of No Search Engine Optimization

Warning: I’m about to ramble which means this could turn into a rant.

Sometimes I think that being a search engine optimization specialist works against me. Sometimes I wish I was ignorant about how indexing and ranking happens.

Let’s take an example.

IMG_0891I hurt my car (pause for tears – anyone who knows me knows how much I love my car). It’s going to require some body work. Now, I know a few places in the city from driving around and seeing them. Especially the franchise shops like Boyd Autobody (who, by the way, could stand a new web site and some marketing and online reputation management help – but I’ll save that for another post).

Make Your Site the Backbone of Your Marketing Campaign

kings-head-billboard-winnipegAs I drove home from work the other day, I noticed a new billboard advertising one of my favourite pubs here in the city. There really aren’t that many great places to go here in Winnipeg so I was thrilled to see them putting some dollars into a marketing campaign.

The billboard is eye catching, as it certainly caught my eye. Immediately I noticed that aside from a general “King Street of course!” (I guess people are to assume this is the street the pub is located) they’re advertising their web site. Awesome, I love it.

The Search Engines Remember 9/11

On major days in history, and even many not-so-major, the search engine often commemorate by changing their logos or backgrounds.

Today, on the eighth anniversary of the September 11 terrorist attacks, Bing and Ask have changed their home pages.


Yahoo! is without any significant remembrance. The top stories include President Obama’s first 9/11 anniversary and some other anniversary stories, but that’s about it. G

Google has also not changed its look for today. However, Google typically reserves logo changes for happier and lighthearted occasions.