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ByLyndsay Walker

SES – Day One

So far today, I have attended the following sessions…

Search Engine Marketing – Introduction
Since it is my first SES, I thought I’d attend this session to get used to things. Plus, Danny was speaking and I figured that would be a good experience. The session was very interesting, though I can’t say I learned anything new.

Search Term Research & Targetting
I came into this one a bit late because I originally sat in on the Search Landscape session. I don’t know if it was where I was sitting or what, but I found it very hard to see the detail on the power point slides, and couldn’t really tell what Michael Lanz was saying – he seemed to be speaking quite fast (maybe time restraints?) . Anywho, since I had deliberated which session to attend, I ended up switching.

I caught the end of Christine Churchill’s presentation and saw all of Dan Thies’s presentation. He’s a great speaker, great at keeping the audience’s attention. I’ll post specifics of his presentation later.

Social Search – Up Close with Google
Shashi Seth from Google talked about two new products – Search Topics and Subscribed Links. The presentation was short, only about 30 minutes, and I only stuck around for about a half hour of the Q&A.

For the last session of the day, I believe I will attend The Search Laboratories.

I know of know public parties, so I hope to explore a little bit of downtown San Jose this evening.

ByLyndsay Walker

Sitemaps – Now Webmaster Central

One thing I missed in my last post is that Google Sitemaps has been renamed to Google Webmaster Central. Definitely more appropriate, but far too many syllables.

The Preferred Domain tool, which apparently was called such because Danny Sullivan can’t pronounce “canonical” is in fact to cure canonical issues. I know a lot of people will be happy about that.

ByLyndsay Walker

Sitemaps

I’ll head to the convention center shortly to register for SES, but I see that while I was sleeping like a baby, Matt Cutts posted a “12 Tips for SES” video.

While watching, he mentions that Google Sitemaps rolled out some new features on Friday. Sure enough! The first thing I noticed is a “Preferred Domain” tool.

This tool allows you to choose whether you want all indexed domain.com pages to appear as www.domain.com, or vice versa.

Will this really help with the ever-causing-headache canonical issues? Or will it just make the SERPs look pretty and consistent? I’ll let you know after the Lunch with the Google Sitemaps team today.

In the meantime, here are some screen caps for your enjoyment.

ByLyndsay Walker

Danny Sullivan in USA Today

I’m a few days behind, but I’ve finally had the time to sit down and read USA Today’s article on Danny Sullivan.

Search Engine Watch was definately one of my first stops when I began my SEO journey, and it became clear early on that not only did Danny know what he was doing, but that many of the other major players in the industry have a great deal of respect for him and his knowledge.

Looking forward to learning more from the man himself next week in San Jose.

ByLyndsay Walker

Forget optimizing for Google

Here’s a new one for you – www.gizoogle.com

I checked out one of my 2000 Mustang’s site, www.winnipegmustang.com, and I had quite a laugh. You’ll never hear my talking like that – it’s like a whole nother language! Crazy.

Worth while checking out, have some fun with it.